About the Ferrari North Shore Run Event
The Ferrari Northshore run is one of Altera flagship events of the year, bringing together Ferrari owners, automotive enthusiasts, and VIP guests for a multi-day journey across some of Minnesota and Wisconsin’s most breathtaking landscapes. On June 27, that journey comes to Duluth — and for one evening, the city gets a front-row seat.
The community showcase is designed to be exactly that: a gift to the city. Residents, families, and visitors are warmly invited to gather along the route to see the Ferrari fleet up close, experience the energy of the rally, and celebrate Duluth as the backdrop it deserves to be. There are no tickets, no barriers, and no admission — just a shared moment of community pride and automotive passion.
What To Expect
• A curated procession of Ferrari vehicles rolling through downtown Duluth at 5:30 PM
• A showcase stop where the community can view the cars up close, speak with drivers, and take photos
• A celebration of Duluth as one of the most iconic and beautiful cities in the Midwest
• A family-friendly atmosphere — all ages welcome, no admission, no tickets
• A live moment that will be captured by Altera Signature’s professional photo and video team
• Coverage expected across local TV, radio, print, and social media platforms